Check this project out on Behance
Magic Oats Overnight Brand and Packaging Design
A client asked me to create a brand, identity, packaging and some example ads for a concept breakfast product. The design needed to be clean, fairly neutral and target busy young adults. I created a bold/retro-looking logo and chose a colour palette for each flavour. The doodle illustration style was chosen to represent the ingredients but also to tie the flavours together into one cohesive collection.